A good example of effective humor was the newsletter the Shiner company produced, showcasing their product while promoting various sponsored events.

Kevin Paetzel, a talented copy writer penned this newsletter with an amazing since of humor. That style of writing made it easy to design graphics complementing the message.

The result is a lighthearted newsletter with memorable graphics drawing customers to Shiner sponsored events. This was effective towards building their customer base.



© 2006 Graphically Speaking


Key Features

Lighthearted message.

Fun graphics.

Distinctive theme that appeals to down home customer base.