A good example of effective humor was the newsletter the Shiner company produced, showcasing their product while promoting various sponsored events.
Kevin Paetzel, a talented copy writer penned this newsletter with an amazing since of humor. That style of writing made it easy to design graphics complementing the message.
The result is a lighthearted newsletter with memorable graphics drawing customers to Shiner sponsored events. This was effective towards building their customer base.
© 2006 Graphically Speaking
Distinctive theme that appeals to down home customer base.