Gambrinus wanted to update their ram icon, we picked an illustrator from Austin to create a symbol that projected an attitude more in time with a proposed campaign.

I worked with the illustrator to produced the new ram iccon and then designed the various elements for the campaign Point of Purchase.

There were counter cards, table tents, banners and coasters, truck signage and staic clings for the cooler doors. An amazing amount of POP is needed for a full blown campaign.

Hundreds of concepts were produced before the final designs were approved.



© 2006 Graphically Speaking



Key Features

New icon displaying a strong attitude.

Icon identifies the brand by it's presense.