Before I even started working for the company I was asked to create a identity package. The owners wanted the logo to imply "window" and "executive". Another designer had taken a shot at the logo and I picked up where he left off.

Keeping elements the company liked and developing my own interpretation until the owners were satisfied that it said what they wanted. Designing logos is a very subjective process.

As the company moved towards ACH (automatic check handling) there was a need to develop other logos for various processes and products offered and they needed to reflect a continuity of our core logo.


© 2006 Graphically Speaking


Key Features

Design a logo conveying the company's look and feel.

Imply "window" and "executive" in one image.

Hi Tech look and feel.

Strong brand identity.