Calligraphy is one of my specialties, an old art form that many times finds it way into modern advertisment.
Sometimes when you have a large format and not very much information you can use calligraphy to deliver your message and at the same time "fill up" the area in a pleasing way.
Photographs are not always the answer.
© 2006 Graphically Speaking
Utilizing a large area to display a small message.