Designing something as simple as a cup displaying the company brand is not always as easy as it seems. The design has to work on 16 oz, 20 oz, 32 oz and 64 oz cups without losing design integrity.
Differentiating between the sizes becomes important for the on-the-go customers of today. A color scheme that stands out, doesn't clash and is timely becomes paramount.
And it needs to work for both sides without fighting the other.
"The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships" –Leo Burnet
© 2006 Graphically Speaking