A good example of attention to the clients profile is shown in this website. They provided software to customers wanting to screen questionable websites from their children.
It needed to be family oriented, strong in it's message and portray a feeling of security.
Also, it had a portal customers could make into their homepage showcasing sports news, shopping choices, weather etc., much like MSNBC does today. I think they were ahead of their time seven years ago.
© 2006 Graphically Speaking
Easy menu uploads.
Secure pages guaranteed.
Ease of finding information.
Integrated search engine.
User management system.
Online store for gift cards and brand products.